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NUMA PORTFOLIO 01

CLIENT

SWEET ADELINE

SERVICE

LOGO DEVELOPMENT / BRANDING

Artisanal Dessert Bar.

Sweet Adeline is a dessert caravan bar that caters to events on the Greater Geelong region, and surrounding Bellarine and Surf Coast. Bringing whimsy to markets and private events with their whimsical creations, they came to Numa Design Co for a new logo and brand.

We started with evaluating the wedding and catering industries, and analysing the market position of Sweet Adeline. This, combined with a knowledge of their target market, informed the tone of the brand. We crafted a warm, artisanal aesthetic that referenced vintage accents.

Key focus areas include a hand drawn, ink logo and hand drawn ink logo stamp.