Kicking verbal goals one grant application at a time, Clarity Content sit at the forefront in their field. Clarity Content specialist in crafting copy for non-profits. These guys navigate the tedious ins and outs of grant applications, and are killer storytellers to boot (a tip from me to you – stories are the secret to a captivating, thus successful, annual report. You’re welcome).
With all that goal kicking, Clarity Content realised it was time for a fresh logo. It was time to communicate their own brand’s story. So they approached us at Numa Design Co.
The approved logo is a bit of a cheeky play on the traditional copyright symbol (circle with a ‘C’ inside). We put a classic serif ‘c’ inside a custom hand-drawn circle. This is a reflection on the professional yet refreshingly contemporary approach Clarity Content take. Continuing down this path, the classic serif font was paired with a minimalist san serif font to tie this story together.